1. The situation
Growth was outpacing fulfilment
Like many e-commerce businesses, SunBella Creations started by handling fulfilment themselves from home. As demand grew, packing orders and managing logistics became increasingly time-consuming, pulling focus away from the activities that actually drove growth.
A defining moment came in 2015 when the Duchess of Cornwall (now Queen Camilla) was photographed using one of SunBella’s parasols. Almost overnight, weekly sales jumped from around 15 parasols to approximately 150.
The exposure was exciting, but it highlighted a growing problem: fulfilment was becoming a bottleneck.
“Demand grew faster than our systems and processes could comfortably handle. Fulfilment simply wasn’t an area of the business where our skills added the most value.” – Casey, SunBella Creations
2. The approach
A partner that felt like part of the team
After experiencing rapid growth and recognising that fulfilment wasn’t where they could add the most value, SunBella Creations sought a partner that could scale alongside the business.
What stood out about Quickpack wasn’t just the operational capability — it was the collaborative approach.
From the beginning, the relationship felt like a partnership rather than a supplier arrangement. The onboarding process was smooth, communication was open, and the team worked closely with SunBella Creations to support both immediate needs and future growth.
“It never felt like we were just another client. The onboarding process felt collaborative, and it was reassuring to work with a team that genuinely cared about helping our business succeed.” – Casey, SunBella Creations
3. The Impact
Nearly 20,000 orders a year — without building an internal operations team
Since partnering with Quickpack, SunBella Creations has been able to scale dramatically without the cost and complexity of building a large warehouse operation.
- Order volume increased from fewer than 1,000 orders per year to almost 20,000 orders annually
- Revenue grew by more than 2,800%
- More than 55,000 customer orders fulfilled by Quickpack
- Successfully managed major seasonal and promotional spikes
- Expanded across Australia and into international markets
One example was Black Friday, where order volume increased by 71% year-on-year. With fulfilment taken care of, the team could focus on marketing, customer experience, and growth rather than warehouse operations.
Most importantly, the business has been able to grow sustainably while maintaining a consistently positive customer experience.
4. In their words
“Quickpack has given us back time and peace of mind. Instead of spending our days managing dispatch and operational issues, we’ve been able to focus on growing the business, improving customer experience, and developing new products.” – Casey, SunBella Creations
“A good fulfilment partner is worth far more than just storage and shipping. The right partner gives you the freedom and confidence to actually grow your business.” – Casey, SunBella Creations
“For us, Quickpack has felt like an extension of our team rather than just a warehouse.” – Casey, SunBella Creations
5. The takeaway
Quickpack helps ambitious e-commerce brands scale with confidence — providing the operational foundation that allows founders to focus on growth, not logistics.
We’re the pack behind your progress.